Tuesday, December 14, 2004
BBC NEWS | Technology | Mobile multimedia slow to catch on: "the numbers of people not taking and sending pictures, audio and video is growing.
Figures gathered by Continental Research shows that 36% of British camera phone users have never sent a multimedia message (MMS), up from 7% in 2003.
This is despite the fact that, during the same period, the numbers of camera phones in the UK more than doubled to 7.5 million.
Getting mobile phone users to send multimedia messages is really important for operators keen to squeeze more cash out of their customers and offset the cost of subsidising the handsets people are buying.
The problem they face, said Shailendra Jain, head of MMS firm Adamind, is educating people in how to send the multimedia messages using their funky handsets.
Some nations are catching the mobile media bug
'Also,' he said, 'they have to simplify the interface so its not rocket science in terms of someone understanding it.'"
Figures gathered by Continental Research shows that 36% of British camera phone users have never sent a multimedia message (MMS), up from 7% in 2003.
This is despite the fact that, during the same period, the numbers of camera phones in the UK more than doubled to 7.5 million.
Getting mobile phone users to send multimedia messages is really important for operators keen to squeeze more cash out of their customers and offset the cost of subsidising the handsets people are buying.
The problem they face, said Shailendra Jain, head of MMS firm Adamind, is educating people in how to send the multimedia messages using their funky handsets.
Some nations are catching the mobile media bug
'Also,' he said, 'they have to simplify the interface so its not rocket science in terms of someone understanding it.'"
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